100 Things Every Designer Needs to Know About People
100 Things Every Designer Needs to Know About People
A behavioral psychologist's necessary handbook for design professionals
About This Book
Published in 2011, 100 Things Every Designer Needs to Know About People serves as a vital resource for design professionals. Through a combination of scientific research and real-world applications, this work demonstrates why designers must understand consumer decision-making processes and the role memory plays in effective design.
Who Should Read This?
- Product managers and development professionals
- Students studying design or psychology
- Anyone wanting to become a more informed consumer
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