Brilliant Mistakes Brilliant Mistakes Paul J. H. Schoemaker

Brilliant Mistakes

How Controlled Failures Lead to Exceptional Outcomes

by Paul J. H. Schoemaker

19 min read

About This Book

Strategic Missteps (2011) argues that attempting to prevent all failures can be counterproductive, whereas deliberately chosen errors can speed up learning and boost outcomes. The book explores the value mistakes offer, identifies situations where they should be prevented, and demonstrates how to construct limited-risk experiments that reveal concealed assumptions for better decision-making. Readers also receive actionable guidance for extracting maximum learning from intentional failures.

Who Should Read This?

  • Leaders making high-stakes choices in startups, enterprises, and government agencies
  • Innovators working in scientific research, technology development, and new product creation
  • Young professionals building their capacity for sound judgment and strategic thinking

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