Captivology
About This Book
Captivology (2015) demonstrates that attention has become an increasingly precious commodity as information multiplies exponentially in the modern era. Understanding the mechanisms that control our focus and how we allocate it enables us to regain control of this valuable asset. The author presents proven methods for attracting people's focus toward any concept, initiative, or communication, all grounded in scientific evidence.
Who Should Read This?
- Start-up company employees and founders
- Professionals wanting visibility for their creative work
- Researchers seeking broader recognition
- Artists looking to expand their audience
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