CMO to CRO
CMO to CRO
How Modern Executives Are Seizing Control of Growth
About This Book
From Marketing Chief to Revenue Leader (2021) outlines how Chief Marketing Officers can evolve into primary drivers of revenue and customer satisfaction. The book provides strategic guidance for eliminating organizational barriers, creating unified customer-facing operations, and implementing customer experience technology to thrive in today's dynamic marketplace.
Who Should Read This?
- Chief marketing officers ready to broaden their scope and become revenue drivers
- Marketing professionals pursuing advancement into leadership roles
- Business owners and entrepreneurs wanting to maximize marketing performance
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