Could Should Might Don't
Could Should Might Don't
Understanding How Humans Contemplate What Comes Next
About This Book
Four Ways We Imagine Tomorrow (2025) explores the distinct mental models humans employ when thinking about what's to come. The book dissects four separate approaches that define our connection to the future, examining how people throughout history have engaged with forward-looking thought and exposing what each perspective gets right and where each one falls short.
Who Should Read This?
- Policy makers and civil society leaders addressing complex social problems
- Business executives and startup founders navigating strategic choices amid uncertainty
- Individuals feeling overwhelmed by competing forecasts about technology and what’s ahead
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