Crossing the Chasm
Crossing the Chasm
Strategies for Bringing Revolutionary Technology to Mass Audiences
About This Book
Published in 1991, this work analyzes the market challenges that groundbreaking products encounter, with particular attention to the significant gap separating early adopters from mass-market consumers.
Readers will find practical strategies for navigating this difficult transition, supported by case studies of organizations that have faltered during this critical phase.
Who Should Read This?
- Professionals employed in technology sectors
- Entrepreneurs introducing groundbreaking products to new markets
- Business strategists studying technology adoption patterns
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