Customer Centric Selling
Customer Centric Selling
Building Trust and Closing Deals by Making Customers the Hero
About This Book
Published in 2004, CustomerCentric Selling challenges conventional sales tactics by showing you how to replace product presentations with meaningful dialogue. This approach helps you identify what buyers truly want to accomplish and position yourself as a guide to help them get there. When implemented properly, you'll see fuller pipelines, faster closing times, and a selling methodology that becomes a real market differentiator.
Who Should Read This?
- Sales representatives frustrated by deals that slip away; - Sales leaders searching for consistent coaching frameworks; - Marketing executives working to produce materials their sales teams will actually leverage
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