Drive
Drive
What Really Powers Human Motivation
About This Book
Drive (2009) challenges the outdated reward-and-punishment model that dominates most workplaces. Pink reveals why external incentives often fail and presents a better alternative: tapping into people's natural desire to do meaningful work through intrinsic motivation.
Who Should Read This?
- People fascinated by the psychology of human behavior
- Business leaders seeking to build more engaged teams
- Individuals looking to better understand their own motivations
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