Emotion by Design
Emotion by Design
Lessons in Brand Leadership from Three Decades at Nike
About This Book
Creative Vision Through Emotion (2022) examines the design principles that help brands stand out in competitive markets. The book draws from the author's nearly three decades leading design and marketing initiatives at Nike.
Who Should Read This?
- Entrepreneurs and company executives seeking to strengthen their brand presence
- Marketing professionals working on brand strategy and positioning
- Designers and creatives interested in the intersection of emotion and commerce
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