Emotional Design
Emotional Design
The Hidden Reasons Behind Our Affection for Common Objects
About This Book
Published in 2003, Emotional Design examines the relationship between human emotions and our daily encounters with physical objects. Norman identifies three distinct design dimensions – visceral, behavioral, and reflective – that shape how we perceive, utilize, and remember the products around us. The work demonstrates why these components matter when building designs that perform their intended purpose while forming meaningful bonds with their users.
Who Should Read This?
- People passionate about design principles and aesthetics
- Marketing specialists seeking to understand consumer connections
- Professionals developing consumer products
Continue reading
Create a free account to read the full summary, key ideas, and author insights.
