Influence
Influence
Understanding the Science Behind Persuasion
About This Book
Published in 1984, Influence examines the core mechanisms that drive persuasion. What makes people agree to requests? What techniques cause you to say yes when you'd prefer to decline? Marketing experts, salespeople, and con artists all use specific psychological tactics to shape your decisions. This work reveals the science behind these methods, teaching you both how to apply persuasive techniques effectively and how to recognize when someone is attempting to manipulate your choices.
Who Should Read This?
- Marketing and sales professionals seeking to improve their persuasion skills
- People who struggle with declining pushy sales pitches and marketing appeals
- Readers curious about the hidden forces shaping their everyday decisions
- Business professionals who negotiate regularly
- Anyone interested in consumer psychology and behavioral science
Continue reading
Create a free account to read the full summary, key ideas, and author insights.
