Irresistible Change
Irresistible Change
How to Win Hearts and Achieve Transformation That Lasts
About This Book
Making Change Stick (2025) examines why organizational change efforts typically collapse due to cultural barriers. The book offers a methodology that treats transformation like a product launch, where success comes from voluntary adoption instead of forced compliance.
Who Should Read This?
- Leaders tasked with driving innovation and new operational methods
- Change managers overseeing organization-wide transformation projects
- Executives tired of watching their change programs collapse
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