Magic Words Magic Words Jonah Berger

Magic Words

How Strategic Word Choices Shape Outcomes

by Jonah Berger

★ 4.6 17 min read

About This Book

The Language of Influence (2023) explores how strategic language choices can help you reach your objectives. Whether you need to persuade someone during a debate, excel in a professional interview, or motivate your kids to handle their responsibilities, this book uncovers scientifically validated linguistic techniques that can change outcomes.

Who Should Read This?

  • Psychology and linguistics enthusiasts
  • Professionals seeking better self-promotion and product marketing techniques
  • Individuals aiming to improve their speaking abilities in public and private settings

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