Market Mind Games Market Mind Games Denise Shull

Market Mind Games

How Psychology, Neuroscience and Risk Shape Investment Success

by Denise Shull

★ 4.0 18 min read

About This Book

Emotional Trading Mastery (2012) examines how psychological factors influence investment and trading behavior, with particular attention to emotional forces in financial choices. The book disputes conventional wisdom that traders should eliminate feelings from their process, proposing that recognizing and working with emotions produces superior results. Drawing from neuroscience research and behavioral finance principles, it presents techniques for managing uncertainty and evaluating risk effectively.

Who Should Read This?

  • Investors looking to strengthen their emotional awareness in financial decisions
  • Market professionals dealing with risk assessment and unpredictable conditions
  • Decision-makers in high-pressure situations requiring psychological resilience

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