Messengers
Messengers
Understanding Who Influences Us and Why Their Message Lands
About This Book
Messengers (2019) examines the reasons certain individuals command our attention, trust, and belief while others struggle to gain traction. The book uncovers why knowledgeable specialists often lose ground to overconfident amateurs. It also demonstrates how seemingly trivial factors—from lipstick shade to facial structure—can dramatically affect our reception of a speaker.
Who Should Read This?
- Communicators seeking to expand their influence
- Business professionals aiming to improve persuasive abilities
- Individuals looking to strengthen connections with others in their personal and professional circles
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