Negotiation Made Simple
Negotiation Made Simple
Strategic Tools for Reaching Agreements, Resolving Conflicts, and Creating Value in Every Deal
About This Book
The Essential Negotiation Handbook (2024) presents a systematic approach to becoming proficient at negotiation across all life situations. Lowry identifies five core competencies that anyone can cultivate to improve their negotiating effectiveness, turning routine conversations into chances for creating shared value and achieving sustainable outcomes.
Who Should Read This?
- Corporate professionals working on deals, contracts, and strategic alliances
- Family members managing household decisions and resolving disagreements
- Individuals coordinating multiple perspectives and seeking agreement across diverse groups
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