Obviously Awesome
Obviously Awesome
Master Product Positioning to Help Customers Understand, Purchase, and Adore Your Offering
About This Book
Obviously Awesome (2019) offers a practical framework for perfecting product positioning. Drawing from twenty years in B2B tech marketing, it delivers concrete techniques for communicating a product's distinct qualities to the appropriate buyers.
Who Should Read This?
- Technology startup founders seeking market clarity
- B2B marketing specialists refining their approach
- Business owners working to strengthen product-market alignment
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