Start at the End
Start at the End
A Blueprint for Creating Products That Transform Behavior
About This Book
Begin with the Outcome (2019) presents a methodical framework rooted in behavioral science for creating products and services that generate real-world impact. The methodology starts by asking a fundamental question: What actions do we want people to take? From that endpoint, the process moves in reverse to determine the steps needed to achieve that behavioral transformation.
Who Should Read This?
- Start-up team members seeking methods to disrupt their industry
- Business executives searching for breakthrough innovations
- Entrepreneurs wanting to apply behavioral science principles to their ventures
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