Start With Why
Start With Why
The Secret Behind Inspiring Leaders and Their Ability to Drive Action
About This Book
Published in 2009, Start With Why explores why certain organizations and individuals achieve greater innovation, influence, and profitability than their competitors. The book expands on Simon Sinek's influential TED presentation—now the third most-viewed TED talk in history—and reveals a simple but powerful principle: success flows from focusing on why you do something before addressing what you do.
Who Should Read This?
- Business leaders seeking to motivate their teams
- Entrepreneurs developing their company’s identity
- Professionals looking for renewed purpose and direction
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