Streaming, Sharing, Stealing
Streaming, Sharing, Stealing
How Data Analytics is Reshaping Media Consumption
About This Book
Published in 2016, this work examines the transformation taking place within the entertainment sector. Traditional industry giants face challenges from tech-focused newcomers who exploit digital tools to reshape how content reaches audiences. The analysis focuses on how corporations such as Netflix, Apple, and Amazon leverage data analytics to decode audience preferences and behaviors.
Who Should Read This?
- Policy makers and publishing industry professionals
- Technology enthusiasts focused on analytics and big data applications
- Students studying media, film, or music industries
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