Sun Tzu and the Art of Business
Sun Tzu and the Art of Business
Applying Sun Tzu's Six Principles to Corporate Strategy
About This Book
Published in 1996, this book demonstrates how Sun Tzu's military masterpiece The Art of War can be applied to contemporary corporate competition. The material examines ways executives can incorporate the ancient general's battlefield wisdom into their strategies for achieving market leadership.
Who Should Read This?
- Business founders seeking to challenge established markets
- Corporate strategists searching for competitive frameworks
- MBA students wanting practical strategic tools
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