The Conscience Economy
The Conscience Economy
Why Mass Movements Toward Social Good Drive Business Success
About This Book
The Conscience Economy (2014) examines how businesses must adapt to an increasingly hyperconnected global marketplace. This work presents essential principles and tactics for companies seeking to appeal to today's informed, values-driven consumers who form the foundation of contemporary conscience culture.
Who Should Read This?
- People interested in understanding the rise of eco-conscious and ethically sourced products
- Marketing professionals tracking evolution in brand strategy and consumer engagement
- Business executives seeking to understand today’s socially aware customer base
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