The Hidden Brain
The Hidden Brain
The Secret Forces That Shape Our Decisions, Politics, Markets, and Survival
About This Book
Published in 2010, this work examines how unconscious mental processes govern our daily lives. Vedantam demonstrates that hidden cognitive forces shape everything from personal memories and judgments to large-scale political and economic systems in our globally connected society.
Who Should Read This?
- White individuals seeking insight into racial prejudices they may unconsciously hold
- Educators and parents raising children
- Psychology and neuroscience students
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