The Illusion of Innovation
The Illusion of Innovation
How Organizations Can Abandon Efficiency Traps and Achieve Genuine Breakthroughs
About This Book
Breaking Through False Progress (2024) examines how corporate fixation on optimization actively prevents meaningful advancement. Parker demonstrates how businesses can escape incremental thinking through organizational restructuring, strategic experimentation, and extended time horizons that enable transformative change.
Who Should Read This?
- Executives and senior management in established corporations
- Entrepreneurs building and scaling new ventures
- Strategy professionals and innovation advisors
- Business leaders seeking sustainable organizational growth
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