The Post-Truth Business
The Post-Truth Business
Restoring Authenticity When Consumers Doubt Everything
About This Book
The Post-Truth Business (2018) tackles a pressing challenge facing marketing and advertising professionals: rebuilding brand credibility when consumer skepticism has reached unprecedented levels. Sean Pillot de Chenecey uses his extensive industry experience to examine how forward-thinking brands are closing the credibility gap and creating genuine connections with their audiences in an era of widespread distrust.
Who Should Read This?
- Marketing professionals seeking to strengthen brand credibility
- Advertising executives navigating consumer skepticism
- Brand managers concerned about public perception
- Company leaders addressing reputation challenges
- Business strategists tracking consumer behavior shifts
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