The Seven Tensions of Negotiation
The Seven Tensions of Negotiation
Stay Calm and Allow the Other Side to Face Difficult Choices
About This Book
The Seven Tensions of Negotiation (2024) examines the core forces present in all negotiations, whether informal exchanges or complex corporate agreements. By investigating how relationships, timing, power structures, and group dynamics interact, the book demonstrates that accepting tension as an inherent element produces superior results compared to attempting to suppress it.
Who Should Read This?
- Corporate executives and managers who negotiate contracts and business agreements regularly
- Sales and account management professionals working to master the psychological factors affecting client decisions
- Individuals preparing for significant personal negotiations involving family matters or substantial financial commitments
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