The Square and the Tower
About This Book
Most people assume our connected world began with smartphones and social media. Ferguson challenges this view by examining five centuries of Western civilization, from Gutenberg's press through Trump's election. The Square and the Tower (2018) demonstrates that interconnected groups have shaped historical transformation far longer than commonly believed, and their influence continues to expand.
Who Should Read This?
- People fascinated by sweeping interpretations of historical patterns
- Readers confused by contemporary political upheaval
- Digital marketers interested in how connected communities transform society
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