This is Service Design Thinking
This is Service Design Thinking
Core Concepts, Practical Methods, Real-World Applications
About This Book
Service Design Thinking Fundamentals (2011) outlines essential concepts for designing effective services. Through practical methods and concrete examples, the book offers an accessible entry point into this interdisciplinary field. The material focuses on the most significant aspects of creating and improving service experiences.
Who Should Read This?
- Business owners and innovation leaders seeking to improve their service offerings
- Design students and practitioners looking to expand their expertise
- Marketing professionals and business consultants developing customer strategies
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