What Great Brands Do
What Great Brands Do
Seven Core Strategies That Distinguish Market Leaders from Competitors
About This Book
Denise Lee Yohn presents the fundamental strategies that transform companies into recognizable market forces in this examination of brand excellence. Drawing from more than two and a half decades of professional experience, Yohn reveals how businesses like Nike, Apple, and Starbucks achieved their status as cultural touchstones.
Who Should Read This?
- Business leaders and company founders seeking to strengthen their market position
- Marketing professionals looking to understand strategic branding principles
- Executives responsible for organizational strategy and culture
- Entrepreneurs building new ventures from the ground up
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