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Exploring What Shapes Our Likes and Dislikes

by Tom Vanderbilt

★ 4.1 19 min read

About This Book

Understanding Your Personal Preferences (2016) explores the complex mechanisms behind human taste and preference formation. The book examines how businesses attempt to forecast consumer behavior regarding entertainment and products, revealing that countless variables shape the choices people make each day.

Who Should Read This?

  • Fans of pop culture and media
  • Social psychologists and behavioral researchers
  • Marketing professionals interested in consumer behavior
  • Anyone curious about the psychology of decision-making

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