You’re About to Make a Terrible Mistake!
You’re About to Make a Terrible Mistake!
Understanding How Cognitive Biases Corrupt Your Decisions – and Proven Methods to Combat Them
About This Book
Stop! You're Making a Critical Error (2020) examines how cognitive biases consistently undermine important business decisions. This work acknowledges that eliminating bias entirely is impossible, but shows readers how to recognize when their thinking becomes distorted and provides concrete methods for making more evidence-based, rational choices in professional settings.
Who Should Read This?
- Business professionals who make frequent strategic decisions
- Readers interested in behavioral economics and organizational strategy
- People who enjoy the work of Daniel Kahneman or Malcolm Gladwell
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