24 Assets

24 Assets (2017) offers entrepreneurs a comprehensive framework for constructing businesses with enduring worth through the strategic development of 24 essential assets spanning intellectual property, brand equity, operational infrastructure, and team culture. The book challenges conventional approaches by showing how properly cultivated assets enable companies to achieve scale, flexibility, and profitability while remaining enjoyable to run. Through practical guidance and clear examples, it demonstrates how businesses can transform themselves into valuable entities capable of weathering market disruptions and generating consistent returns.