Better Brand Health
Better Brand Health
Effective Measurement and Indicators for Evidence-Based Brand Management
About This Book
Building Resilient Brands (2023) provides actionable guidance and evidence-based frameworks for measuring and enhancing brand performance, grounded in years of rigorous academic study in brand management.
Who Should Read This?
- Marketing directors and professionals seeking to strengthen brand performance
- Business founders and owners working to establish and preserve robust brands
- Strategic advisors and agency specialists guiding clients on brand development
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