De-Positioning
De-Positioning
How to Build Market Dominance by Exposing Competitor Weaknesses
About This Book
De-Positioning (2025) explores strategic methods for brands to dominate by highlighting where competitors fall short and solving customers' critical pain points with precision and clarity. The book asserts that lasting competitive edge stems from one unified strategic concept that influences all business functions. Success depends on embedding this strategy throughout operations, communications, and every customer touchpoint.
Who Should Read This?
- Entrepreneurs launching new ventures and CEOs at early-stage companies
- Marketing executives and chief marketing officers
- Brand strategy professionals and agency consultants
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