Big Data Big Data Viktor Mayer-Schönberger and Kenneth Cukier

Big Data

How Mass Information Will Reshape Our World, Careers, and Daily Lives

by Viktor Mayer-Schönberger and Kenneth Cukier

★ 4.3 24 min read

About This Book

This work examines the fundamental transformation occurring as society shifts toward mass-scale data collection and analysis. Through compelling case studies and real-world examples, the authors demonstrate how forward-thinking organizations and individuals extract value and generate profits from enormous information sets. The text addresses future considerations including legal challenges, societal risks, and emerging opportunities in our data-saturated world.

Who Should Read This?

  • People curious about mass-scale data analysis and its societal impact
  • Professionals seeking career opportunities in data analytics
  • Business leaders exploring ways to utilize organizational information assets

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