Built to Last
Built to Last
What Separates Enduring Companies from Their Competitors
About This Book
Built to Last (1994) investigates 18 exceptional and long-standing corporations to understand what enabled them to thrive across multiple decades—in certain cases, nearly 200 years. The research uncovers straightforward yet powerful distinctions that separate these exemplary organizations from competitors that achieved less.
This work applies to individuals at all organizational levels, whether leading executives or team members, spanning large corporations to new ventures and nonprofit entities. The enduring principles revealed here help readers understand how maintaining a steadfast core ideology alongside continuous innovation drives lasting achievement.
Who Should Read This?
- Leaders seeking to understand how exceptional companies maintained success across generations
- Executives, managers, and team leads wanting to infuse greater purpose into their organizations
- Business professionals searching for practical methods to accelerate innovation and embed organizational values
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