Enchantment
Enchantment
Transforming Perspectives and Inspiring Action
About This Book
In Enchantment, Guy Kawasaki reveals strategies for winning people over and transforming them into passionate supporters of your vision. The book outlines essential methods for creating enduring appeal for your brand and offerings, while also teaching readers how to recognize and defend against manipulative persuasion tactics.
Who Should Read This?
- Individuals seeking to inspire others to support their vision
- Managers and team leaders working with diverse groups
- Consumers wanting to make more deliberate buying choices
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