Focus Focus Al Ries

Focus

Your Company's Future Hinges on It

by Al Ries

★ 4.0 19 min read

About This Book

Published in 1996, Focus examines how American businesses sacrifice profitability by prioritizing expansion. The book analyzes prevailing corporate management approaches and identifies their fundamental flaws. Ries presents alternative strategies that enable businesses to sharpen their organizational direction and achieve superior results.

Who Should Read This?

  • Business managers seeking to improve organizational performance
  • Professionals curious about what separates successful corporations from failing ones

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