Innovation and Entrepreneurship
Innovation and Entrepreneurship
How anyone in any position can adopt an entrepreneurial mindset
About This Book
Innovation and Entrepreneurship (2006) presents practical methods for creating value through innovation and building customer bases for new offerings. The book establishes that entrepreneurial abilities are teachable and applicable across contexts, from startup ventures to large established organizations.
Who Should Read This?
- Business founders and aspiring entrepreneurs seeking practical strategies
- Executives and senior leadership in established corporations
- Innovators preparing to launch new products or services
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