Made to Stick
Made to Stick
Understanding Which Concepts Endure and Which Fade Away
About This Book
The Stickiness Factor examines the qualities that allow certain concepts to take root in public consciousness while others fade into obscurity.
The authors identify essential traits that determine whether a message will resonate with audiences and outline strategies for applying these principles to your own communications.
Who Should Read This?
- Professionals seeking to communicate ideas effectively; - Communicators curious about what makes messages resonate; - Marketing professionals, filmmakers, nonprofit leaders, and advertising strategists
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