Marketing 5.0
About This Book
Marketing 5.0 (2021) presents a fresh marketing paradigm that uses technology to enhance human well-being. The book offers practical approaches and real-world case studies showing how combining sophisticated data analytics with human ingenuity, moral responsibility, and compassion enables businesses to create personalized customer journeys in an increasingly intricate and fast-changing business environment.
Who Should Read This?
- Marketing professionals seeking modern strategies
- Brand managers adapting to digital transformation
- Business leaders planning future growth
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