Marketing Artificial Intelligence Marketing Artificial Intelligence Paul Roetzer & Mike Kaput

Marketing Artificial Intelligence

Transforming Business Through Artificial Intelligence and Modern Marketing

by Paul Roetzer & Mike Kaput

★ 3.0 15 min read

About This Book

Marketing Artificial Intelligence (2022) examines how artificial intelligence is reshaping modern marketing practices, from audience connection to strategic implementation. The book reveals how combining AI capabilities with human ingenuity creates fresh opportunities for personalized experiences, streamlined operations, and creative breakthroughs that redefine consumer relationships. Readers gain practical knowledge for integrating AI technologies into their marketing operations and preparing for the digital transformation ahead.

Who Should Read This?

  • Marketing teams ready to implement AI tools in their workflows
  • Company executives looking to gain market advantages through technology
  • Tech-minded individuals interested in AI’s influence on business practices

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