Play Bigger
About This Book
Play Bigger (2016) outlines proven methods for entering markets and establishing dominance. While product development presents its own challenges, convincing consumers to purchase represents an even greater obstacle. The book demonstrates how to identify optimal market opportunities by establishing entirely new categories and capturing consumer attention.
Who Should Read This?
- Business executives developing transformative concepts
- Startup founders seeking innovative marketing approaches
- Anyone interested in understanding Uber’s market dominance
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