The Cult of We
The Cult of We
How Adam Neumann Built and Destroyed America's Most Hyped Startup
About This Book
The WeWork Illusion (2021) chronicles the spectacular ascent and catastrophic collapse of WeWork, an office-rental company that reached stratospheric startup valuations before imploding. Penned by Wall Street Journal reporters who first exposed the company's 2019 meltdown, this account examines the financial mechanisms and journalistic investigation that revealed how elite investors remained oblivious to glaring warning signs throughout nearly ten years of operation.
Who Should Read This?
- Readers fascinated by economic trends and financial markets
- Entrepreneurs and those studying business ventures
- Individuals seeking to understand venture capital and startup funding mechanisms
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