The Maruti Story
The Maruti Story
Building India's Mass Automotive Revolution Through Public-Private Partnership
About This Book
Published in 2010, The Maruti Story documents an extraordinary initiative that revolutionized Indian automobile manufacturing. Using firsthand insights, the book reveals the creation of India's first budget-friendly car for everyday citizens—developing factory operations, navigating government regulations, and achieving market launch within an extraordinarily tight two-year window.
Who Should Read This?
- Public policy students examining effective public-private partnership frameworks
- Business executives and founders exploring manufacturing expansion tactics
- Readers fascinated by corporate history and India’s economic evolution
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