The E-Myth Revisited
The E-Myth Revisited
Understanding Why Small Businesses Fail and How to Build One That Thrives
About This Book
Michael Gerber presents an updated edition of The E-Myth, dismantling common misconceptions about launching and operating a small business. The book provides practical guidance for each phase of business development, emphasizing the essential distinction between performing daily tasks within your company and developing the business itself as a system.
Who Should Read This?
- Aspiring small business owners preparing to launch their first venture
- Current business owners seeking to transform an underperforming company
- Individuals who underestimate the complexity of entrepreneurship
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