The Filter Bubble
About This Book
The Filter Bubble (2011) examines the internet through a critical lens, exposing the risks associated with how personal data gets gathered and applied to customize online experiences. Learn what gets concealed from view each time you perform a search, and understand why treating search engine results with skepticism makes good sense.
Who Should Read This?
- Business owners working in media and communications
- Technology journalists and industry observers
- Anyone curious about how the internet affects human behavior
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