The Invisible Gorilla
About This Book
Published in 2010, The Invisible Gorilla examines how human intuition fails to serve as the reliable guide we assume it to be. Through a series of experiments and real-world examples, Chabris and Simons demonstrate that our instincts frequently lead us astray, relying on cognitive illusions rather than accurate perception. The book challenges widely accepted assumptions about human cognition and reveals systematic errors in how we think, remember, and perceive the world.
Who Should Read This?
- Psychology students seeking to understand cognitive biases
- Individuals curious about mental processes and perception
- Leaders and managers aiming to improve their decision-making strategies
- Anyone who wants to understand why their intuition sometimes fails them
- Readers interested in cognitive science and human behavior
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