The Myths of Innovation
The Myths of Innovation
A revealing look at how breakthrough ideas really emerge
About This Book
Innovation Unmasked (2007) challenges popular beliefs about successful innovation and creative breakthroughs. Through examples drawn from business history and the arts, Berkun exposes the actual sources of transformative ideas.
Who Should Read This?
- Leaders seeking to cultivate innovative environments at their organizations
- Individuals aiming to increase their success rate with creative ventures
- Artists and creators experiencing creative blocks
Continue reading
Create a free account to read the full summary, key ideas, and author insights.
