This Is Marketing
About This Book
This Is Marketing (2018) starts with a bold observation: marketing has fundamentally transformed over recent decades, yet our understanding remains stuck in the past. We continue to view advertising as the heart of marketing strategy—an outdated perspective in our internet-connected world. What's required is an entirely fresh framework for thinking about this discipline.
Who Should Read This?
- Marketing professionals seeking fresh perspectives and creative inspiration
- Skeptics questioning the value and ethics of modern marketing
- Business owners wanting to understand contemporary marketing principles
- Critics concerned about manipulative marketing tactics
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